In case you missed it last month, MusicMaster Version 7 is here! If you've already started using Version 7, you can now go to Help > Check For Updates to get the very latest improvements. If you haven't started using Version 7 yet, don't wait! You'll want to get your hands on the many new time-saving features, customization options, and the peformance boosting Virtual Search Depth. To learn more about what's new, watch the walkthrough video here, or read about the new features on our Version 7 page.
Tracy Johnson: "Sorting the Music Test"
In each newsletter, we present a guest article from one of our MusicMaster ProTeam consultants. This month, Tracy Johnson of Tracy Johnson Media Group shares strategy on sorting the music library to fit the station's vision and win the most listener appeal. He also provides a Target Era Calculator you can download and use to find your station's ideal music essence.
Deep refers to a long music list, usually from fewer genres of music. With a deep playlist, individual song popularity is compromised as long as songs complement the image or essence desired. A deep list is usually a strategy for niche format with a smaller, passionate fan base.
Shallow refers to a short music list, skimming only the most popular songs. Shallow music lists draw from a broader range of music genres, seeking the titles that appeal to the broadest audience. It leads to a wider demographic appeal, but with a lower percentage of fans.
Narrow and Wide are references to the range of music genres the library spans. A narrow approach relies on very few music types. A wide approach spans a broad spectrum of music styles.
Filling Unscheduled Positions
It happens to the best of us. Sometimes the music lines up in a way that causes an unscheduled position or two (or many more). While you can use Jump to Next Failure icon to find these, it doesn't focus exclusively on unscheduled positions. There is now an icon in the Schedule Editor to take you directly to the unscheduled positions. Hover over this icon and it will say "Fill unscheduled positions manually." When used, it automatically moves you to each unscheduled position. It will give you up to the 10 best replacement songs. Press the number of the song or select it with your mouse. Once filled, it moves on to the next one. Skip a position if you'd like or work through them all until you get a message indicating they're all filled.
by Paul Ziino - The Automatic Scheduler relies on settings in Dataset/Schedule/Schedule Properties to know how far to dig into a category before leaving the position unscheduled. This setting is listed as “depth.” The number here can be a whole number or a percentage. Setting it at 5 means MusicMaster will look at the first five songs in the stack to find a song to play. Setting at 5% tells MusicMaster to look at the first five percent of the items in that category—so if you have 500 songs MusicMaster will look 25 deep to find one to play. If no song in the available search depth works based on the rules set for that position, it is left unscheduled.
In the past, many programmers would use 100% depths to allow MusicMaster to look through every song in the category before giving up. This meant that a lot of songs were being tested even though we know they likely violate Minimum Rest rules. As such, this meant the auto-scheduling process would take longer than necessary. Now in Version 7 we introduce “Virtual Search Depths.” To use the Virtual setting, in the depth column of Schedule Properties, type the letter V or click the edit helper button.
by Jerry Butler - In a time when many program directors are programming multiple stations, it can be really frustrating to find you have made changes in one database, when intending to make those changes in a different database. MusicMaster gives you the ability to customize multiple settings throughout the software for a different feel and look for each database. Many programmers have cloned databases to create a new station. This works great, but copies everything including your categories and category colors over to the new database, making it difficult to tell them apart. A very easy way to customize each database is by using a station logo or sweeper when you open the database. Here is how you can set up these features.
by Jesus Rodriguez -
I am writing this blog at about the same time as the NFL is kicking off the season. Wouldn’t it be nice to be able to plan ahead for every game your station airs? Well the NFL and about every sport from the NBA, NHL, MLB, NCAA, and even down to the high school level all have prescheduled dates that are announced to the public way ahead of the season getting started. Let’s use that information so that we can also plan ahead for our stations scheduling. This doesn’t just pertain to sports stations because believe or not some of the biggest sports teams use music stations to broadcast the local games. In my past life I had the honor of being the official DJ of the Dallas Cowboys. I got to host and do my mix show before every game from the tailgate grounds. My show was followed by the pregame show with our companies play-by-play team and ultimately a few hours of football. We broadcasted from our channel to other stations across the globe because let’s face it everyone outside of the U.S. loves America’s team (Cowboy fan jab lol).
Assuming that you’re still with me and reading this blog, I have some cool ways you can plan ahead for broadcasting sporting events. If you stopped reading after realizing a Dallas Cowboy fan might be teaching you something cool then good luck with your Giants and Eagles this year!
Use the dropdown menu below to view a list of stations and locations. Click a station on the list to visit its homepage and listen live!
MusicMaster in the Hawkeye State
This month, MusicMaster VP of Business Relations Shane Finch had the pleasure of visiting with MusicMaster stations across the state of Iowa. Along the way, he toured some fantastic facilities and met with users who shared their different programming styles and experiences with MusicMaster.One notable stop was to Marshalltown, where our friends at Trending Media are still feeling the effects of July's F3 tornado strike. Despite these setbacks, the station continues to be a positive influence in helping the community rebuild. We all wish them the best!
Program Director, The Michael Baisden Show
This month we recognize Doug Davis, Program Director for the Michael Baisden Show. Doug is an award-winning radio veteran, with credentials that include Marconi Station of the Year, BRE Radio Station of the Year, NAACP Professional Service of the Year Award, and countless others. In February of 2017, his love of radio and community found a perfect new home at Michael Baisden show. In its ten-year history, the show has been heard in more than 100 markets across the country, with more than seven million listeners tuning in each week to hear Michael's empowering and interactive brand of radio, with its four hours of engaging content, soulful music and daily thought-provoking discussions.Doug shares: "MusicMaster has surpassed my expectations! I started using MusicMaster over a year ago and hands down, it is the best music programming software out today. The customer service staff is more than superior. Hats off to Geo (George Cook) of K104-FM, Ben Burnside and Mike Love. It was tough crossing me over, but Geo's reputation along with Mike and Ben's encouragement is what made me come out of my comfort zone and help me make the decision to switch to MusicMaster. And thank God I did!! It is a fast-paced world today and MusicMaster has the tools to make my job a whole lot easier."
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