Happy Holidays from all of us at MusicMaster! Looking back on 2018, we remember most the opportunties we had to connect with MusicMaster fans around the world - whether you came to train with us at a Genius Day, welcomed us into your stations, stopped by during a trade show, or just called to bounce an idea or question off of your MSC. Your ideas and challenges have continued to power our growth for the past 35 years, but what we most appreciate is your loyal partnership. It is what allows us to continue doing what we love - which really, is to help our fellow broadcasters do what they love. In the tree below, you can find just some of our memories from 2018. We look forward to sharing many more years with all of you, and wish you continued success in the New Year.
Tracy Johnson: "Tips For Finding the Perfect Song-to-Song Segue"
In each newsletter, we present a guest article from one of our MusicMaster ProTeam consultants. This month, Tracy Johnson of Tracy Johnson Media Group talks about what goes into creating the perfect song segue, and how these differences can help your station stand apart from other media services.
“THERE ARE SONGS THAT START HOT, IF ANNOUNCERS DON’T RUIN THEM. “SEXUAL HEALING” BY MARVIN GAYE IS A COLD INTRO. “(THAT’S THE WAY) I LIKE IT” BY KC & THE SUNSHINE BAND WORKS BEST AS A COLD INTRO. SO DOES “LET’S DANCE” BY DAVID BOWIE. BUT I OFTEN FIND THEM INPUT BY MUSIC SCHEDULING CLIENTS WITH INTRO TIMES, SO SOMEBODY INEVITABLY TRIES TO TALK UP A SONG WITH NO INTRO.”
“…A HOT INTRO OF A HOT SONG OFTEN DOESN’T SOUND AS HOT AS THE JINGLE OR STAGER THAT PRECEDES IT. IT’S A PROBLEM I’VE NOTICED IN A LOT OF FORMATS WITH TODAY’S SEARING IMAGING—MADE TO STAND UP TO TODAY’S “USE EVERY INCH OF AUDIO SPACE” TECHNOLOGY, BUT INEVITABLY LANDING BEFORE “WHEN I WAS YOUR MAN” OR THE QUIETEST SONG ON A RADIO STATION. AND ON FORMATS LIKE MAINSTREAM AC WHERE SONGS FROM THE ‘80S AND TODAY STILL PLAY TOGETHER, IT’S ALSO PARTICULARLY NOTICEABLE.”
“THE PRODUCED DROP THAT IS CLEAN ENOUGH TO RUN OVER AN INTRO HAS DISAPPEARED, OFTEN REPLACED BY ONE THAT TRIGGERS A SONG TO START DURING THE LAST SECOND OR TWO OF THE STAGER. SOME SONGS (“GIRLS JUST WANT TO HAVE FUN” BEING ONE OF THEM) HIT PERFECTLY. OTHER INTROS GET STOMPED OR SOUND ABRUPTLY LOUD.”
These Are Not Trivial Improvements
The Trivia function has a few new improvements to make its use even easier for you. First, the Trivia Editor now allows you to see and edit trivia lines for song and any keywords attached to the song in the same editing window. We also adjusted the icon so it will be green if the song has any trivia, song or keyword. We've seen all sorts of uses for Trivia, from promoting upcoming concerts to noting the artist is from the local area to including the lyrics of the entire song. There's really no wrong way to use trivia. Having all that information at your fingertips is great. You can now search Trivia as well. You'll find an option for "Trivia Contains" when you filter on song and keyword fields making it really easy to find all those songs that contain "Happy New Year!"
by Marianne Burkett - As I’m digging deeper into Version 7, I’m seeing things I’ve always dreamed of as a programmer. First go to Tools/Options/Display Colors and set up this feature that has been in the program for some time. You can select colors you’d like to see for various elements in the clocks. In the capture below, I made Stopsets Deep Red and Lognotes Pale Yellow.
When building clocks, I love our “Pie” view. If you color your categories with various colors, it makes it simple to distribute the categories evenly through the clock. In Version 7, with a quick visit to Tools/Options/Additional Properties you can put the number “1” in “PieClockLabels” in the Clocks Section, and you get category code and element information in the pie view as well.
by Paul Ziino - You are in the Schedule Editor, you double-click (or press F9 or K) on a position to replace that song but often don’t like the options presented. Now you click the binoculars icon to open a new query within that replacement list, check some additional categories, and OK.
Wouldn’t it be nice if MusicMaster could just load that full list of categories each time you wish to do a replacement?
Go to Tools/Options, and under Schedule Editor Options click Replacement Song Options. The first search mode that appears is for Replacement Song Search (F9). By default, it is set to “Use category of currently scheduled song or element.” But you have four other options to choose from. You can have it look at all categories with or without uncategorized, the category list from the clock element, or the one I’m suggesting, “Specific Category List (Below).”
Use the dropdown menu below to view a list of stations and locations. Click a station on the list to visit its homepage and listen live!
Alpha Media KYKX-FM - Longview, TX
Brandon Young -AKA- "Shotgun" Jackson is the Programming and Content Director for Alpha Media's KYKX 105.7 in Longview, TX. He can also be heard Monday through Saturday on the PM Drive. Brandon shares, "Let me start by saying that I am absolutely honored to endorse MusicMaster Scheduling software. My relationship with MusicMaster began many years ago and has been amazing every step of the way! I have managed many stations and air talent across America, which makes you a busy guy. Believe me, you constantly look for ways to work more efficiently and my secret is MusicMaster! No music scheduling software or program gives you more customization abilities, yet does it with little effort and most importantly TIME. With MusicMaster you get complete peace of mind. I can schedule with very little to no intervention needed from me. MusicMaster is also very flexible for special programming events, times or needs. I love it so much I'm probably going to pop the question soon."
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