Virgin Radio Italy began broadcasting July 12, 2007, and since its planning, we used MusicMaster as music scheduler. It has an intuitive and fully customizable interface, with drag-and-drop and copy-and-paste like a classic spreadsheet. It has an infinite amount of functionality for customizing rules, clock, and lists. I'm not overdoing it by saying, from my point of view, MusicMaster is the best music scheduler on the market!

Its flexibility and its customization options allow me to save a lot of time in conducting the operations of both preparation and scheduling of a radio day. MusicMaster is not a simple scheduler... it's so much more!

Alex Benedetti
Head of Music Programming
Virgin Radio Italy
Milano, Italy