When the idea first came about for LauriRadio, I consulted with a couple trusted programming vets on the necessary technical aspects of running an independent radio station. As a longtime on-air jock, I've heard many PDs & MDs sing the praises of MusicMaster, so it became obvious rather quickly that if I wanted to do this correctly, I'd need to go with the recognized industry standard. The intuitiveness of the scheduling software system is at par with the personalized guidance received from support team, and along the way I made friends with both. Thanks to Laurie, Melanie and Brian for turning my learning curve into station growth spurts! MusicMaster for the win!