Consolidation and downsizing provides us the opportunity to do more with less (do you like how I approach this dilemma with a "glass half full attitude"?) MusicMaster is a key component in my arsenal. Programming music for a Hot AC, Adult Hits and two HD-2 stations, I need a product with the flexibility and intuition to help us schedule music for narrow and shallow playlists to deep and wide playlists. One of our favorite features is the ability to easily clone a database and work on several different versions at once to get the best rules configuration. I also use this feature to create "war room" scenarios and make several different versions of my stations so we're prepared when market changes might adversely affect our products.

Ron Harrell
Ops Manager/Program Dir
Detroit, MI