Believe it or not, MusicMaster has been a godsend for News-Talk Radio, too! Arguably, a well produced News-Talk station has more moving parts than the average music station -- too often with far less control over those critical elements.

When I got to Chicago, WLS was rotating promos and liners simply by dubbing them into rotating cuts on the hard drive. That meant any "rotations" were reduced to glorified roulette with less than effective results. With MusicMaster, we were able to manage our messages and program elements ensuring proper dayparting, separation and distribution. Our audience recycling was up dramatically thanks to MusicMaster!