March 2025

Bringing Next-Gen Innovations to NAB with AI and CS Web!

MusicMaster is redefining the future of music scheduling with cutting-edge innovations debuting at NAB this month. From AI-driven song analysis and voice content to the highly anticipated MusicMaster CS Web, broadcasters will experience a new level of efficiency, flexibility, and intelligence in their workflows. Stop by W1950 to see all this and more! For a free exhibits-only pass on us, use code NS4227 when registering.

CS Web: MusicMaster’s Full Power, Now in Your Browser

For years, MusicMaster Client-Server (CS) has provided broadcasters with a powerful, centralized scheduling platform. Now, CS Web brings full-featured music scheduling to the web! Securely access the power of MusicMaster from any browser, with no compromise in features, and a familiar interface streamlined for the web. It seamlessly syncs with the desktop app while cutting IT costs, simplifying remote access, and eliminating complex installs and updates. Whether you're in the studio or at home, managing your music programming has never been easier!

AI-Powered Metadata and Song Analysis

In partnership with deliver.media, MusicMaster is introducing AI-enhanced metadata integration through musiccompanion, revolutionizing the way broadcasters manage their music libraries. Advanced algorithms can analyze songs, auto-populate metadata, and suggest song attributes based on tempo, mood, and other sonic characteristics. When paired with our intelligent Optimum Goals, this means smarter scheduling, better rotations, and a more engaging listener experience – all with less manual input.

AI Voice Tracking and Delivery with MusicMaster and VOITRAI

Joining forces with VOITRAI, MusicMaster is leveraging AI to deliver bold, natural voice breaks for news, entertainment, and song intros, perfectly integrated into your MusicMaster log. Customize your content and style to match your station’s sound, then let VOITRAI’s AI curate and deliver a seamless, high-impact audio package.

From cloud-connected scheduling to AI-driven automation, MusicMaster is setting a new standard for music programming. Stop by our NAB booth at W1950 to see how these innovations can transform your station’s workflows. The future of music scheduling is here. Let MusicMaster lead the way!

From Athens with Love: MusicMaster at Radiodays Europe

With Greece being the land of gods and philosophers, Radiodays Europe 2025 in Athens was nothing short of legendary! From groundbreaking industry insights to unforgettable networking moments, the event brought together the brightest minds in radio - and MusicMaster was right at the heart of it.

At the MusicMaster Meeting Point, the team from our international distributor ON AIR and the European partner network connected with broadcasters over coffee, big ideas, and even bigger laughs. The energy was electric as AI innovations, immersive audio, and the evolving role of radio took center stage. A standout quote? "In the age of podcasts and streaming, radio remains the most intimate medium." That’s exactly why MusicMaster is committed to making music scheduling seamless, engaging, and future-ready. Familiar faces and those newly interested in MusicMaster were filled in on the fantastic possibilities that our latest Client-Server 3.0 brings, now featuring all its trusted and reliable functions in a brand-new Web Client.

Of course, it wasn’t all work. Athens delivered on its legendary hospitality. Between rooftop gatherings, taverna dinners, and a little late-night karaoke, Radiodays Europe 2025 was as inspiring as it was fun. Next stop: Radiodays Europe 2026 in Riga, Latvia!


Philipp, Ellen and Max from ON AIR at the MusicMaster Meeting Point
MusicMaster at Country Radio Seminar

Last month, MusicMaster had the pleasure of attending the Country Radio Seminar (CRS) in Nashville, reconnecting with so many of our customers and industry friends. The event was a fantastic opportunity to engage in person, and the value of face-to-face connection was a key takeaway from the event. We had a chance to stop by our clients studios for a visit, including Sirius XM Nashville, Midwest Communications, and American Country Network. Of course, our new MusicMaster CS Web client was a hit as well! As always, it's rewarding to experience the passion and dedication of the country radio community. We look forward to supporting stations as they create great music experiences for their listeners for years to come. Until next time, Nashville!

SiriusXM, Nashville. Jerry Butler, Kimsey Kerr, Melanie Knapp, Trapper John Morris

Midwest Communications Nashville. Jerry Butler, Melanie Knapp and Ron Allen

American Country Network (ACN) Keith Chester, Jerry Butler, Melanie Knapp, Tommy Snyder, Kent Baily

Automated Tasks: "Don't Stop (Thinking About Tomorrow)"

By Dave Tyler

In the current age of broadcasting, the idea of being just a Production Director or Music Director or any other position in a station simply doesn’t exist. All employees, no matter what level, are expected to wear multiple hats and shoulder a variety of responsibilities. As the leader in music scheduling, MusicMaster understands that any time we can save you something as small as a mouse click will save you time and allow you to better manage your workload.

MusicMaster CS is a robust platform that streamlines so many of our daily tasks. CS can manage hundreds of stations and/or formats, thousands of songs, and so much more, all from one place. CS allows top-level users to manage this and assign user roles at the station level.

As someone who has programmed multiple stations and formats at the same time, I know it can be daunting to get everything done. With fewer staff members in stations these days, we do not always have the luxury of delegating. The plates that we have spinning are our plates, so time management quickly becomes a prime concern.

What is priority number one? We can say making money, and that is true to a degree. I mean, we need to keep the doors open. But at the end of the day we need to have our product, our programming on the air. There must be something to view or listen to, and therefore something to sell.

You can imagine that a market programmer, regional programmer, or national programmer needs an efficient workflow that can accomplish intriguing programming across potentially dozens to hundreds of stations. You may think this is more than one person can do. Well… it was.

MusicMaster CS has a feature that we as programmers have been wanting since the birth of music scheduling software. The ability to have the program automatically schedule music logs! What??? Yep, it is a reality now. MusicMaster CS has a mega feature called Automated Tasks!

  • Which Automated Tasks are currently available? Let me tell you:
  • Category Sync
  • Create Database backup
  • Create Station backup
  • Export to Automation
  • Export Special History Report
  • Library Sync
  • Nexus Publish Meta Data
  • Publish Changed Hours
  • Purge History
  • Reconcile Schedule
  • Send Queued Notifications
  • Station Distribution

Impressive right? And you can set it up to have these tasks happen while you’re sleeping or on vacation or as part of the weekly routine to give you more time to give attention to your other responsibilities.

Today, we are going to focus on the all-important “Having something on the air” thing. Let’s set up an automated task for scheduling music. Enterprise is the mothership of CS. It is the main control room for all the data for the various stations/formats etc. From here, we will set up (or add) an Automated Task.

Once I click Add New Automated Task, I will see a box that allows me to set up which feature I want (Start Automatic Scheduler). I make music changes on Tuesday and run the task Tuesday night at 8p for (Thursday-Wed) and that gives me Wednesday to edit/massage my logs before exporting them to automation to begin on Thursday. I then click on Details to set up which station(s) I want this to apply to.

I have selected two stations: Dave and Smooth Jazz and I have selected to schedule out for 7 days which is 168 hours. (Through next Wednesday)

When I select the station(s) I want, the configuration box will immediately open. If you have used MusicMaster Pro in the past, this box will look familiar. You can set which categories are to be scheduled, the options you desire, and any filters you may need for the scheduling session.

Once done here, click OK and then OK again on the Stations screen. Then, hit Save on the “Add Automated Task” screen and guess what? It’s done. Your music will schedule automatically week after week, even if you’re sipping an umbrella drink by a pool somewhere!

Now I know what you’re thinking: that’s great that it’s scheduled, but now the logs are just sitting there. As mentioned, I can manually export those logs on Wednesday to automation, or… and this process will be another blog… but you can also use Automated Tasks to set up an automatic “Export to Automation” task! I can hear the “Whoa, that’s cool!” and high-fives from my desk right now.

Automated Tasks is a feature that schedulers like us have wanted for many years, and it is here. This isn’t even the tip of the iceberg when it comes to the sheer power and rich features of MusicMaster CS. As always if you have any questions, you can always reach out to your MusicMaster rep for answers.

Welcome to MusicMaster!

Use the dropdown menu below to view a list of stations and locations.
Click a station on the list to visit its homepage and listen live!


Dave Cowley

General Manager, Weatherford College 'The Coyote' - Weatherford, TX

This month, we are proud to feature Dave Cowley, General Manager of Weatherford College’s campus radio station, The Coyote. Dave is a 38-year radio veteran with stints in metro-plex radio throughout the '80’s. From 1993 to 1998, Dave hosted/wrote/produced a four-hour nationally syndicated oldies radio show called “Class Reunion” to radio stations coast to coast. In 1995, Dave enlisted the talents of Garth Brooks, Shania Twain, Gary Allen and many others to take his two-hour Country syndicated show, “The Red River Café” to radio stations across the Lone Star State. Dave has personally interviewed over 100 of the greatest artists in early rock, pop, rhythm and blues and country music. Dave is a self-proclaimed “walking encyclopedia” of the history of rock & roll, as well as early country music.

After doing mornings on 88.5/102.5 FM for over 20 years, with Dave’s help, Weatherford College purchased the two frequencies. When country radio legend, Bob Kingsley passed away, his widow Nan Kingsley donated the building (Blue Stem Studios) to the College. Strangely, the studio was located across the street from the college campus. The College asked Dave to oversee turning the recording studio where Bob recorded “American Country Countdown” for over 20 years in a broadcast studio and hired him as General Manager of the station. With the guidance of Total I.T. President, Stephen Kurtz as engineer, the dream became reality in less than two years, and The Coyote was born.

Dave shared, “As with any small community station, as General Manager, I picked every song, wrote every jingle, and liner, and sold every spot. Early on, the most important thing I did was acquire MusicMaster.” “Just as the program does at every radio station that uses it, MusicMaster has made life so easy with scheduling day-to-day, holidays, and special events. If you are currently using MusicMaster, you know. I'm preaching to the choir! Easy to manage, helpful tips each month, and an unbelievably friendly staff, MusicMaster has it all!”

"Our audience is ever growing. Last year, we billed over $200,000.00 in sales. For a college campus radio station, that’s almost unheard of. Broadcasting classes start this Fall, and MusicMaster will be a big part of that education to young broadcast hopefuls. Thank you, MusicMaster!"

MusicMaster, Inc.
MusicMaster.com

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Frisco, TX 75034
sales@musicmaster.com
469.717.0100