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MusicMaster Blog

Stop Listeners from Hearing Your Station! posted on February 11th, 2019

By Jesus Rodriguez

Have I confused you with the title of this blog? You are probably thinking why anyone would ever want to stop their listeners from hearing their stations. I tell this a lot to my clients “You need to prevent your listeners from hearing your station to keep your flow going. The second a listener hears something you may have taken them out of their subconscious that could have them change the channel.”

For me to explain myself let’s review the definition of hearing.

Definition of hearing. 1a: the process, function, or power of perceiving sound specifically: the special sense by which noises and tones are received as stimuli.

If you want to increase your TSL, you have to think beyond your song’s tempos and moods. We also have to consider the same for the items in between the records. We need to code tempo and mood for jingles, sweepers, and any other form of imaging. The majority of our radio listeners will listen to your station’s music in the background whether at work or on the road. If you schedule both your music and non-music items in MusicMaster, you have the ability to control the entire experience.  Your audience might stop listening when something grabs their attention like a loud sweeper. Also, an imaging piece that has too many explosions, production effects and segues into a slow intro or ballad, or jingles that are just harmonically out of tune with the song that comes after it, can cause the person to wake up from a listening state of mind. It is important to devote as much time to your non-music items as it is to your music.

If you are not currently scheduling your imaging within MusicMaster, I would like for you to reconsider and I promise that you will notice a significant difference. This adjustment is so much better than having a random cart playing in front of each song. If you are scheduling your imaging within MusicMaster, I would like you to consider some of the following blogs to help you have a much better flow in between the songs than rotating an imaging category. If you need any assistance with any of the following suggestions, please contact your MusicMaster support representative.