MusicMaster Blog

By Paul Ziino

Take a look at this History Graph.

The rotations look pretty bad.  Now compare that with this History Graph.

What a huge improvement!  So now the question is, “what changed?”

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By Marianne Burkett

Of all the calls that come my way on a weekly basis, one of the top 5 is “Rotations” and how to improve them.  Rotations are a sensitive subject. Program Directors worry about them constantly.  Even the slightest changes in your library or clocks can throw your rotations off… so you need to install the correct rules to stop that from happening. (more…)

By Marianne Burkett

The majority of calls I receive during any given week, tend to pertain to poor rotations or too many unscheduled positions after running the automatic scheduler.  Typically, the results are due to rules that don’t really fit the categories, coding or categories with excessively high minimum rest settings.  You may also have rules that conflict with one another.

What should you do?   Of course, you can always call me or your Music Scheduling Consultant to help shed some light on your problems, but if you’d like to roll up your sleeves… here are the steps I personally take each and every time someone calls me for help. (more…)

By Marianne Burkett

I have many clients who call and ask why their song rotations aren’t what they want.  In most cases it is simply because the wrong rule is being used.  So, which rules should you use? (more…)

By Marianne Burkett

In the Programming department of any radio station, the final product flowing from the speakers is really all that matters.  Compelling content, cool promotions, contests and stand out imaging, news and weather are important, but well-crafted music logs are really key to spiking the stations Time Spent Listening. (more…)

By Drew Bennett

Let’s say you have the rare opportunity to totally overhaul your database. You’ve been thinking about new clocks and rotations and you want to get started on bringing better rotations to your station.

When it comes to scheduling music, clocks are ‘where the magic happens.’ (more…)

Exactly what is “Auto Kick”?

As a review, the Auto Kick rule property is used to prevent a song from playing at the same time on consecutive days. You can adjust the windows size, which is the amount of time around a play yesterday that you would like to protect. (more…)