MusicMaster Scheduling
Your viewing experience of the MusicMaster website, as well as the web as a whole, would be much improved if you upgraded your browser.

MusicMaster Blog

Spanish Broadcasting System (SBS) Visit posted on September 1st, 2014

Jesus Rodriguez and Aaron Taylor visited MusicMaster clients Spanish Broadcasting System (SBS) during their Los Angeles visit to see if night DJs really have the most fun. They got the opportunity to hang out with DJ Pato and his show doing big things in the LA market.

sbs

Optimum Rule Performance posted on September 1st, 2014

By Paul Ziino

Open a Music Category in Library Maintenance and add in the field called “Performance.” (more…)

Visiting Univision Radio posted on August 31st, 2014

Jesus Rodriguez and Aaron Taylor made a surprise visit to MusicMaster client Univision Radio during their Los Angeles visit. At every corner there was a computer with MusicMaster in action. Beware! Your MusicMaster Scheduling Consultant might surprise you too someday so make sure those rotations are tight. We kid! We kid! Well, as long as you schedule our favorite song.

univision1

Univision Building

univision2

Univision Radio LA Stations

univision3

Aaron Taylor, Nando (Music Research Dept.), Jesus Rodriguez, and JJ Ayala (Music Research Department)

Monitor Latino Convention 2014 posted on August 30th, 2014

Aaron Taylor and Jesus Rodriguez took part in the largest convention for Spanish and Latin American broadcasters hosted by Monitor Latino in Los Angeles at the Pacific Palms Resort.

Jesus Rodriguez hosted a workshop where he demonstrated the power of MusicMaster scheduling software. He spoke about all the new versions of MusicMaster such as PE, LT, and PRO to current and future clients that joined us! Jesus Rodriguez then participated in a live and recorded interview feed to the Monitor Latino and Radio Nota members that could not make it to the convention but were logged in via the web and discussed MusicMaster’s key benefits.

monitorlatino1

Aaron Taylor, Monitor Latino’s Juan Carlos Ortizand, Jesus Rodriguez, and Juan Carlos “JC” Hidalgo at the Monitor Latino Convention

monitorlatino2

The Convention Floor

monitorlatino3

Jesus demonstrating MusicMaster in action at his workshop

monitorlatino4

Jesus interviewed by RadioNotas live stream to discuss the benefits of MusicMaster and recap of the work shop.

Throwing Cold Water On The Summer Song’s Plans posted on August 26th, 2014

By Sean Ross

A few weeks ago, I was ready to give the Song of Summer 2014 to “Rude” by Magic!

It was reggae. It was inescapable, that week. It was briefly part of the zeitgeist. It would have been the third summer in a row for a talented Canadian act (and one that might have had trouble following up). “Fancy” and “Problem,” its competitors, were finally spending themselves out.

I considered Disclosure’s “Latch.” It was the song that remained ubiquitous all summer. Being EDM, but not really, made it the perfect representative of top 40 radio in summer 2014. But that would have been like choosing “Lights” or “Radioactive” or some other long-running hit that was amiably neutral.

But there was no clear winner. And not in that 2012 way when “Party Rock Anthem” won, but “Give Me Everything” or “Last Friday Night (T.G.I.F.)” would have worked as well. Friends and readers asked for their opinion this week are split between the three contenders.

But in the end, the Summer Song of 2014 winner wasn’t hard to call at all.

It was the ALS Ice Bucket Challenge.

It had ubiquity. It had the right mix of content and frivolity. Its timing depended on summer – the willingness to participate might not have been quite the same if it was 45 degrees outside and you weren’t already goofing around with your friends on the patio.

Okay, there wasn’t really a song attached, although there were a few that might have been appropriate.  Meme plus song would have been “Call Me Maybe” and made it an easy call. But ever since “Harlem Shake” was allowed to chart off the use of a song snippet in user-generated-videos, the meme/song distinction has been pretty well broken down anyway.

Clearly, the Ice Bucket Challenge is the shared experience that Song of Summer 2014 didn’t deliver this year. This was going to be that moment when radio controlled the cultural agenda again. The U.K.’s holiday No. 1 hit might be TV-driven, but being the Summer Song winner in America required radio’s critical mass.

Too much buildup might have been Song of Summer’s problem, though. Last August, Robin Thicke’s “Blurred Lines” was already the upset winner. This year, the lack of an obvious choice spurred several prominent variants on that journalistic fallback: the “how we didn’t get the story” story. Or at least the “why there is no story” story.

The increased consumer press scrutiny itself probably had something to do with the relative ennui. The Song of Summer coverage didn’t quite draw the type of music writer who never liked mainstream pop music in the first place. But critics are gonna critique. “Blurred Lines” made it through last summer with the public’s enthusiasm mostly intact. “Rude” was under siege before it even hit No. 1 in America.

The Ice Bucket Challenge wasn’t just the summer’s biggest hit song, it was also the biggest wacky radio charity stunt ever. You certainly can’t say that radio drove it, as much as joined in. If anything, it was yet another incidence of morning TV glomming on to radio’s shtick. Or it was proof that some listeners, having already learned to program their own music station online, can now do morning show bits, too. That radio provided the training is, well, cold comfort.

Radio and music people still want the summer song to go out with a big splash of its own. Billboard’s Rich Appel is among those suggesting the real excitement has come at the end of the summer: “All About That Bass,” “Bang Bang,” “Bailando,” “Anaconda,” and especially Taylor Swift’s “Shake It Off.” That song actually showed up in the slot that always marked the opening salvo of the Q4 sales season before. But a few people are genuinely ready to give it Song of Summer with two weeks availability.

But that was the summer we had: a half-dozen songs-of-the-fortnight. Like Ed Sheeran’s “Sing,” tipped as a major contender for about two weeks in May until “Problem” hit, Swift’s challenge will be keeping a sustained pace through Q4, which is particularly difficult when your song has just posted a weekly gain of more than 8,000 spins. Maybe the Christmas No. 1, with its three weeks of activity, is right for Americans after all. At least until the “Ice Bucket Santa” videos start showing up.

Central Ontario Broadcasting Genius Day posted on August 20th, 2014

Joe Knapp, Malcolm Sinclair, and Paul Ziino spent a day with the program and music directors at Central Ontario Broadcasting. From the get-go the room was buzzing with excitement…and it continued throughout the course of the full Genius Day. They discussed CanCon and Emerging Artists, ways to use Auto-Platooning, Ctrl-Q and Ctrl-R in the library for quick searches, history linking and tons more.

Central Ontario GroupFrom left to right: Paul Ziino – MusicMaster; Dave Carr – VP of Programming, Central Ontario Broadcasting; Adam Thompson – Program Director, Indie 88; Charlie Vigna – Music Director, Cool FM; Michael Religa – Assistant Program Director/Music Director, Indie 88; Craig Ross – Assistant Program Director/Music Director, Rock 95; Joe Knapp – President, MusicMaster.

Thumbs Up!

“Thumbs up!” for MusicMaster at Central Ontario Broadcasting! Craig Ross, Dave Carr, Adam Thompson, Charlie Vigna, Michael Religa, and Joe Knapp in the foreground.

Much Music Genius Day posted on August 19th, 2014

MusicMaster’s Joe Knapp, Malcolm Sinclair, and Paul Ziino spent a day recently at Much Music in Toronto working with their staff of music librarians and programmers. They covered all sorts of topics from analyzing histories to enhanced rule trees to scheduling shortcuts. Educational for all in attendance!

20140818_150732[1]

The Much Music Librarian team: Jodie Epstein, Heather Middleton, and Liz Houlihan

20140818_115110[1]

Greg Baptiste – Programmer, Jodie Epstein – Librarian, Heather Middleton – Librarian, and Liz Houlihan – Librarian

20140818_115102[1]

Darren Bourne – Programmer and Joe Knapp – MusicMaster President

How to Clone Hours in a Log posted on August 18th, 2014

By Aaron Taylor

If you’re using MusicMaster Version 5.0 or later, you have the ability to clone portions of a scheduled log into another part of the day or other days entirely. This allows you very easily to reuse already scheduled content with very little effort, perhaps a countdown show, or a special feature or hours that might be time consuming to recreate “by hand”.

(more…)