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MusicMaster Blog

Song Tags 101 posted on December 2nd, 2013

By Marianne Burkett

Whether it’s an artist introducing a new song or the station voice introducing an artist, I frequently get calls from clients who’d like to attach song tags to some or all songs or just add tags to songs in specific categories at certain times in their databases.  This can be done in a variety of ways in MusicMaster.  Which way you will approach this will depend on your individual goals.

  1. If you ALWAYS want the tag every time a title plays.  Utilize “Virtual Shows”
  2. If you want tags at specific times, ie: Overnights.   Use Special Sets.

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MusicMaster Classroom posted on November 28th, 2013

“MusicMaster Classroom, 10 steps to MusicMaster perfection!” is a new series of video tutorials which we’d like to offer our international clientele.

The first “season” is the German edition “MusicMaster Classroom, in 10 Schritten zur perfekten MusicMaster Rotation!” It is provided by ON AIR’s Justus Fischer and was launched just a few days ago.

mm_classroom

Justus’ comprehensive training covers the most important steps to take when working with the MusicMaster Library, Clocks, Rules, Analysis, Scheduler and History Reports.

From now on, new German-speaking MusicMaster users will get the tutorials automatically by e-mail, one by one, and bi-weekly.

The French, British and Spanish editions are already in the pipeline and will be released during 2014.

MusicMaster in Finland posted on November 27th, 2013

finlandWe are happy to announce that during the past few weeks, five radio stations of Finland’s major media group nelonenmedia (a Sanoma company) all went ‘on air’ with its music scheduled by MusicMaster!

finnishstationsRadio Suomipop stands for Finnish pop and rock music. It has about 880,000 listeners weekly.

Radio Rock is the leading rock radio station in Finland. It has about 700,000 listeners weekly and 64% of them are men.

Radio Aalto is a radio station targeted at women in Finland. It has about 630,000 listeners weekly.

groove FM is purely Jazz, Blues and Soul.

loop is the Hitradio for the Digital Age. Interactive. Music at high pace.

The challenging project was lead by our international distributor ON AIR in Germany, the Finnish broadcast supplier Noretron Broadcast, and the helping hands from the French/German radio solutions provider Zenon Media together with our friends from SMP in Switzerland. Thanks to all of you!

Conversations with Joe Knapp posted on November 26th, 2013

video_joeAs MusicMaster celebrates our 30th anniversary, our CEO, President and founder, Joe Knapp, discusses the business philosophy behind our company, and the reason why MusicMaster has been the fastest growing music scheduling system in history. This rapid growth has already made us the world leader in music scheduling technology across multiple platforms, including radio, television, satellite syndication, and more.

MusicMaster Celebrates its 30th Anniversary posted on November 26th, 2013

30years30speakersThe MusicMaster family got together at the beginning of November to celebrate our 30th Anniversary. Special thanks to our guest speakers, Joe Bonura, Kipper McGee, and Keith Hill for thought-provoking sessions. It was also nice to see our friends from across the sea, On-Air Digital, Swiss Media Partners and BVMedia. We did squeeze in some fun, enjoying sunsets on Sanibel Island, sea-shell hunting and relaxing pool side.

30activitiesThe festivities culminated in a 30th Anniversary dinner where we managed to pull off a couple more surprises: presenting Vice President Scott Wirt and President Joe Knapp with plaques commemorating their achievements.

scottjoe_plaquesWho was all there? Well, one night we went to an Italian restaurant for dinner. Of course it had white butcher paper and crayons. Mathieu Habegger of Swiss Media Partners made a graphic that showed all the companies, countries, people there and people missing. Here’s the recreation (not an official organogram):

MusicMaster_organizationalstructure_hiWe know, you want to see the group photo. We missed that opportunity, but have it on the agenda to make sure we get one the next time!

Congratulations to Mr. MusicMaster–Joe Knapp–on 30 terrific years.

MusicMaster 5.0 SR-9 is now Available posted on November 25th, 2013

A new service release is available. Use Check for Updates to get 5.0sr9. Highlights include a new Special History Report called Relative Separation Analysis. This report will allow you to perform an analysis of the separation time of songs with the same value in a given field across two adjacent time periods. For instance, if you picked the field Artist, you would be able to find the plays too close to where that Artist played on the previous day. The analysis will then show the separation between values in the field you picked looking at the day you picked for the report and the previous day. Other changes include a new button on the Help, About screen that will open your Windows Temp directory and the ability of the Library Synch function with the program to run the default synchronization option when it contains multiple definition files. If you’re on an older version of MusicMaster, call us to discuss all the new features available with version 5 and how you can get it.

MusicMaster Celebrates Return of Emmy-Nominated Video Editor posted on November 19th, 2013

Laurie Knapp Named Vice President of Media

processedLK3Today, MusicMaster—a world class music scheduling software company-announced the return of award winning video writer and editor, Laurie Knapp.

Laurie joins MusicMaster from Neverending Light Productions, where she began as an intern and within a few short months was promoted to assistant editor. Within a year, Knapp had top billing as editor and writer on a theatrically-released feature documentary film, and was involved in all aspects of production on numerous commercial and small-scale projects. She also specialized in post-production, including editing, animation, and graphic design.

MusicMaster Founder and President, Joe Knapp, says, “Laurie led the Neverending team in social media strategy and website development, and was responsible for creating advertisements, virals, and other online content.  This experience will be invaluable to the MusicMaster team as we enter a season of unprecedented growth and innovation.”

Vice President Knapp, who literally grew up in the MusicMaster family, says, “I’ve always been excited about MusicMaster – but really, it wasn’t until I started filming client testimonials that I realized how hard it is to find a user who isn’t excited about MusicMaster! I’m looking forward to collecting more of their stories and finding new ways to sing the praises of the software. My goal is ultimately to enhance our presence by creating new multimedia content and updating existing materials so our message will continue to stand out in this ever-evolving media landscape.”

MusicMaster Integration with DMDS posted on November 18th, 2013

By Aaron Taylor

This is another in a series of articles we’ve created to direct you on how you may integrate MusicMaster for Windows with major content providers available to the broadcast industry. This time, we detail how to use Digital Media Distribution System with MMWIN. (more…)

New Database In Seconds posted on November 14th, 2013

By Jesus Rodriguez

I have recently been getting many calls from clients needing to create an additional database for a number of reasons. Some have been given the task to create a database for a format like theirs for another market. A New Rock station may be shifting towards Classic Rock, CHR to AC, or vice versa. One client recently had a new automation system installed and needed to create a new database to begin implementing his new data without interrupting the one he uses everyday. Many of these scenarios have a high sense of secrecy because changes need to be made without assistants or other staff with access to the database seeing the changes occurring within it. (more…)